What Demara is about

Demara is an international property introduction service founded by Danish investors with personal experience in the Dubai market since 2014. This page explains what Demara is, who runs it, and how the wider referral and developer network operates around it.

Executive summary

What Demara stands for

A clearer way for international buyers to approach one of the world's most active property markets. Demara is structured for independence, runs every engagement through a structured assessment, and handles personal data in line with the EU General Data Protection Regulation.

Majed Sultan, Vice President
Majed Sultan Vice President
The founding story

Demara is an international property introduction service founded by a group of Danish investors with personal experience in the Dubai market since 2014. The company is headquartered in Jordan and operates internationally through a network of referral contacts across selected markets in Europe and North America.

The name Demara joins Denmark with Emarah, the Arabic word for the Emirates. Short, simple in any language, and an early signal of where the company started. The full registered name is Demara Estate, which trades over a Jordanian legal entity, Malaf AlMushtary Real Estate Management Company Limited, that carries the company's regulatory and contractual obligations. Malaf AlMushtary is Arabic for "the Buyer's File" — the same file Demara builds for every client, and the foundation of how the company works.

The Demara process is deliberate. Every engagement starts with a structured assessment that builds the buyer's profile. From that profile, the team identifies developers whose offering may genuinely fit. When an introduction is made, it goes only to developers Demara works with directly. From the point of introduction onward, pricing, documentation, payment terms, and handover are conducted directly between the buyer and the developer.

Demara's international presence is built one relationship at a time. Referral contacts in each country are chosen for their understanding of how buyers in their market think, plan, and decide. They are the first point of contact for many of the buyers Demara works with. From that point on, every assessment, every piece of information, and every developer introduction is handled by the core team, with no exceptions.

Organisation

What our team looks like

Demara is organised by function, so every buyer is supported at each stage — from the first assessment through to a developer introduction.

Leadership
Vice President
Strategic Oversight
Danish Directors Board
Operations
Engagements & Assessment
Developer Coordination
Developer Relationships
Developer Network
UAE Developers
Referral Coordination
Referral & Client Experience
Referral Network
EU · US · Canada
Technology Support
Platform & Systems
Finance Support
Accounts & Reporting
Compliance
Legal & Data Protection
EU Representative
DataRep, Ireland
Our Network

What our network looks like

Two external networks sit on either side of every Demara engagement. Referral contacts are the entry point for buyers in their home markets, often the first conversation before Demara is mentioned. A curated set of UAE developers, all active in Dubai's off-plan market, receives the introductions on the supply side when a project is genuinely the right fit.

Global network of connected cities
Buyer side

International Referral Network

International Buyer Introductions

14
Markets
3
Regions
2
Continents
Nordics
4 markets
Denmark
Norway
Sweden
Finland
Continental Europe
8 markets
Germany
France
Italy
Spain
Netherlands
Belgium
Switzerland
Austria
The Americas
2 markets
United States
Canada
Dubai's Museum of the Future, an icon of UAE design
Supply side

Developer Network

Curated UAE Off-Plan Developers

8
Developers
1
City focus
100%
Off-plan
Emaar Properties
DAMAC Properties
Sobha Realty
Meraas
Nakheel
Binghatti
Ellington Properties
Majid Al Futtaim

Referral sources introduce potential buyers to Demara only. They are not authorised to advertise Dubai property, advise buyers, negotiate deals, collect payments, represent Demara, or act as real estate brokers.

All trademarks are the property of their respective owners. Logos displayed for market-reference purposes.

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